There is also a growing trend towards co-opting a cool and technologically savvy robotic aesthetic in other areas of popular culture as well, including advertising and music.
Advertising
Absolut Vodka features pack of robotic dogs and combines house music and a steam punk influenced group of futuristic youth to create a brand image that combines to reflect techno prowess and high fashion.
The female Svedka robot has been around awhile. "Make your next trophy wife 100% titanium" reads the tag line. This type of marketing draws from the fembot as pleasure machine iconography so familiar in such charaters a Pris of Bladerunner. I think that the Svedka robot girl looks like the hyper feminized version of the robots featured in I Robot.
Music:
For a period of time, Beyonce definitely liked to add robotic aspects to her shows and videos. Here she takes her robo-fashion cues from the 1927 film classic Metropolis.
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| Beyonce as Maria from Metropolis? |