There is also a growing trend towards co-opting a cool and technologically savvy robotic aesthetic in other areas of popular culture as well, including advertising and music.
Absolut Vodka features pack of robotic dogs and combines house music and a steam punk influenced group of futuristic youth to create a brand image that combines to reflect techno prowess and high fashion.
The female Svedka robot has been around awhile. "Make your next trophy wife 100% titanium" reads the tag line. This type of marketing draws from the fembot as pleasure machine iconography so familiar in such charaters a Pris of Bladerunner. I think that the Svedka robot girl looks like the hyper feminized version of the robots featured in I Robot.
For a period of time, Beyonce definitely liked to add robotic aspects to her shows and videos. Here she takes her robo-fashion cues from the 1927 film classic Metropolis.
|Beyonce as Maria from Metropolis?|